ABREXAI — Beyond Imagination
Made in Salem · for Bharat

Built by people who know both AI
and the corner gold-loan shop.

Gold loans are the most uniquely Indian financial product on earth — yet the technology serving them looks nothing like Indian customers. We're fixing that, one Tamil conversation at a time.

10:24
A
AbrexAI Assistant
online
Today
Balance evlo iruku?
Vanakkam Lakshmi 👋
GL-7841
Balance ₹85,000
Interest ₹3,400
Renew by 15 Jun
Renew pannanum
UPI link anuparen 👇
Pay ₹3,400Talk to agent
Made in Salem · TN
Live on WhatsApp
Founded 2024
Our mission

Make every gold-loan customer feel like the best customer — through conversations that finally speak their language.

What we believe

AI built for one industry will always outperform AI built for everyone. Gold lending deserves its own technology.

How we work

Quiet, careful, customer-first. We'd rather earn one lender's trust than blast a hundred cold emails.

Our story

From one missed renewal to a multilingual rollout.

1
2024
Founded in Salem

Started after seeing a friend's family lose 8g of gold in an avoidable auction.

2
2025
Beta versions

First Tamil-first chat + voice flows in pilot with a regional lender.

3
Today
Multilingual rollout

Expanding across Tamil, Tanglish, English — with Telugu, Kannada and Malayalam in beta.

The founders

A team of two.
Deeply focused.

Built by two people who can't stop thinking about how gold loans should actually work in India.

BM
1
Co-founder
Barath Murugan

Spent years watching customers struggle through gold-loan paperwork in branches across Tamil Nadu. Decided the technology had to start with the customer's language — not the lender's spreadsheet.

Product & strategyCustomer researchPartnerships
AB
2
Co-founder
Ajith B

Engineer who lives in the gap between Tamil colloquial speech and what an LLM actually understands. Builds the inference, the connectors, and the silence-of-night reliability AbrexAI runs on.

Engineering & AIVoice + ASRInfrastructure
Hiring our first engineering & linguistics hires.See open roles →
Security & compliance

Designed for India's most regulated business.

We treat customer trust the way our lenders treat customer gold — locked, audited and accounted for every second. Our security posture is reviewed by every enterprise customer before go-live, and we're happy to walk through it.

DPDP-compliant
SOC 2 in progress
ISO 27001 roadmap
PII redaction
RBI advisory aware
Audit logs
Data residency
VPC deployment
Join us

We're hiring — and we're especially looking for Tamil-fluent engineers and linguists.

Spin up a branded WhatsApp + voice + web assistant in days, not quarters. Bring your data, keep your brand.